2012年3月2日星期五

Ralation between microwave maketing and hot events

The rapid development of the Chinese microblogging started from 2010, the concept of microblogging, which this year has been an unprecedented spread over, the major portals also have opened microblogging channel, Sina, Tencent and so on, the microblogging trend of rapid growth leading the development of Internet services in China.By fierce competition this year, the 2011 Chinese microblogging is still more popular service, but the overall growth rate decreased, there was even a certain decline, indicating that the microblogging service after 2012 the rapid development of industry has begun to gradually enter the stationary phase.
A very interesting phenomenon is these portals rely on different ways to stand out  in this competition.The Tencent rely on their client with no doubt,and it gathered popularity very fast.And sina weibo gathered a lot of celebrity and producing hot topics every seconds,so that is well-matched with tencent.what interesting is that in Jan,2012,with the coming of spring festival of china,the rate of microblog all went down,but sina'weibo is much taller than Tencent.This may because of the hot event of Fang Zhouzi and Hanhan.(http://topic.t.sina.com.cn/book/fzzhh/index.shtml)
this hot event is a success case of online marketing,sina has successfully led  the war from blog to microblog-weibo,and made it be talked by people over a month
and gathered popularity at the meantime and create value.
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From this case we can see that in a success online marketing,how to atrract the eye of users and how to produce topics is very important.The user is the most important part in social networking.How to lead the power of users is a key of online social marketing.
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3 条评论:

  1. tangquan2012年3月27日 23:14

    I have never known that the websites of 163 and sohu all have microblogging until I read your blog. I think you are quite right that the Tencent is successful because it has its own fixed customers while Sina is a success for its hot topics. Products are always the key to the success of one company or something.
    About how to make a hot topic of the microblogging or how to improve the fame of a microblogging, you can read some from this blog @http://huanghaida.blogspot.com/. I am making a advertisement.^^

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  2. adamparkinson2602012年4月14日 02:25

    A very interesting topic. Ads through social network are more easy to be accepted. The stage of social network has come in Internet. Anyway, the key of Internet has changed from search engine to online social marketing, and some companies would feel lost more or less, like Google, Yahoo.

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  3. Fey2012年4月19日 03:08

    Yes,one of the sina's strategy is to make use the influence of celebrities.I remembered back in couple years ago many people know about Sina Blog because famous people such as 韩寒，洪晃 post articles on their platform.After they move the "battle field" to micro-blog they continue to use this strategy.It is a very good example of how social platform marketing themselves.

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